Episode 9: Sanjay Manchanda

New Technique is an interview show - asking VPs, CEOs, Sales leaders, and operators at SaaS companies, how they got to where they are and tips for success along their climb to the top.

In season 1 of New Technique, there's a focus on Product Led Growth (PLG) - one of the hottest trends in SaaS sales. Asking Sales leaders about their path to success and getting their opinion on Product Led Growth and the future of sales.

In episode 9, Sanjay Manchanda, former CMO of Chargebee joins for a masterclass in Marketing, Messaging, PLG, and there’s plenty of time to talk about Generative AI.
Hear his takes as a past marketing leader at Microsoft and Box. Plus, you’ll enjoy hearing about his early career after attending Tulane.

Highlights:

00:15 - Introduction - Tip from Sanjay

Q: What are your 3 picks when you create a PLG team?
A:
1.) Someone who is dedicated to Product, Experience, UX
2.) Growth minded product marketer - someone who cares about understanding use cases deeply, and can translate it into compelling messaging
3.) Data Analyst

3:05 - Screen-share of his early career and how he attended Tulane University

09:00 - What is your definition of Product Led Growth?

17:15 - If you were building a PLG team, what are the 3 most important hires?

22:00 - NewTechnique - conversation turns to Generative AI - hear Sanjay’s take on this new trend.

28:13 - Hear his story about how Microsoft was forced to think and change their messaging in 2008/2009 - could apply to today as well!

What did you think?
Send me a note with any follow up questions or any feedback on this podcast.

You can also watch this interview on YouTube:

Job Openings

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Sales

Sendspark: Founding Account Executive
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Enablement

Wrike: Sales Enablement Lead

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