New Technique is an interview show - asking VPs, CEOs, Sales leaders, and operators at SaaS companies, how they got to where they are and tips for success along their climb to the top.
In season 1 of New Technique, there's a focus on Product Led Growth (PLG) - one of the hottest trends in SaaS sales. Asking Sales leaders about their path to success and getting their opinion on Product Led Growth and the future of sales.
In episode 10, Bo Borland, former SVP of Global Solution Engineering at MuleSoft and Salesforce and now the CEO of Playbuilt, sits down for a fun tour around enablement, building playbooks for success, and what great teams are able to achieve by getting clear on the charter. You’ll also enjoy his focused investing strategy, the early moments of his career, tips on 529 savings plans and video editing tools.
Highlights:
00:15 - Introduction
2:36 - Where RevOps and Enablement gets stuck
2:59 - A screenshare of Bo’s career to date
11:00 - What an Enablement leader must do in the beginning
25:00 - what to consider as a company starts M & A
28:24 - Investor Corner - hear about stocks and his strategy, as well as 529 plans for children
(more on 529 plans at Vanguard)
32:00 - New Technique, new tools you’ve been using?
Descript!
Try it out yourself.
Bo shares how he uses it to record product marketing shorts and I actually use it to edit / shape my podcasts.
33:51 - His view of PLG and Sales driven motions
Well, what did you think?
Send me a note with any follow up questions or any feedback on this podcast.
You can also watch this interview on YouTube:
Job Openings
each week we try to share GTM jobs in Tech →
So drop me a message if you’re interested if you’re searching for your next role, or if you’re a hiring manager, or a company interested in sponsoring.
Sales
Sendspark: Founding Account Executive
Lattice: Mid Market Account Executive
Able: Account Executive
Enable: Sr. Account Executive
Dropbox: Account Executive, AI
Verkada: MM Sales Manager
Dock: Account Executive
Enablement
Wrike: Sales Enablement Lead
Sponsors and shoutouts - new section
(if you’d like to learn more or talk with these teams - send me a note and I’ll be happy to introduce you so you can skip the waiting line or demo flow)
Salesroom - Video conference with enablement and AI, purpose built for AEs and CSMs
Corrily - Pricing experiments made easy
Descript - Video editing and captions
Apollo.io - Sales Engagement, data, and email sequencing
Episode 10: Bo Borland